The Determinants of Life Insurance Ownership

Life insurance ownership has been known as one of alternatives to mitigate the financial risk a household. Several ethnicities in Indonesia are exposed terms premature death family members because there exists cultural traits expenditures. This paper examines decision own life among Batak nese Medan. The determinants observed this study include socioeconomic and demographic factors. Data was analysed using Logit regression 185 questionnaires after adjustments from 200 responses. results show that ethnic Medan owned personal it driven by number credit card limits, age, social gathering clan, education, residence status, bequest motives. Meanwhile, Saur matua (cultural traits) is factors order first child family, brothers, expectancy, condition receiving inheritance parents. affected research can provide opportunities for industry if wants add new features products specific groups with similar heritage patterns. DOI: https://doi.org/10.26905/jkdp.v25i1.5112